Hatchbacks poised for revival as entry-level customer base expands: Hisashi Takeuchi, Maruti Suzuki
India’s largest car manufacturer, Maruti Suzuki India, has been feeling the pressure in the hatchback segment due to the rising popularity of SUVs. The carmaker has invested INR 1450 crore to update its best-selling hatchback, the Swift, with a new engine and design tweaks, in hopes of revitalising the segment. In this exclusive interview, Hisashi Takeuchi, MD & CEO of Maruti Suzuki India, provides insights into the factors that will ignite this revival and explains why it is crucial to maintain a presence in the hatchback segment.
India’s largest car manufacturer, Maruti Suzuki India, has been feeling the pressure in the hatchback segment due to the rising popularity of SUVs. The carmaker has invested INR 1450 crore to update its best-selling hatchback, the Swift, with a new engine and design tweaks, in hopes of revitalising the segment. In this exclusive interview, Hisashi Takeuchi, MD & CEO of Maruti Suzuki India, provides insights into the factors that will ignite this revival and explains why it is crucial to maintain a presence in the hatchback segment.
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