The company, which is expecting to close this year with sales of about 650,000 units, said it has seen strong recovery in customer sentiments after the pandemic and buoyant demand in the country would help offset weak volumes overseas, where inflationary pressures are expected to drag down numbers.
The company has on offer two brands, the Apache, and the Ronin, in the category. It said the market for premium motorcycles (above 150 cc) has witnessed strong recovery post Covid with young, aspirational buyers not just looking at purchasing two-wheelers for daily commute but the whole experience of motorcycling that including rides, community, merchandize, accessories and connected technologies.
It should be noted that Yamaha had previously introduced the MotoGP edition of the Aerox 155 around the beginning of this year, however, the stock was soon sold out. Well, it looks like Yamaha saw that there's adequate demand, and decided to reintroduce the special edition version of the sporty maxi-scooter.
The Monster Energy Yamaha MotoGP Edition of the two motorcycles YZF-R15M and MT-15 V2.0 - get Yamaha MotoGP livery and branding on the tank shrouds, the fuel tank, and side panels. Whereas the Aerox 155 and the RayZR Monster Energy Yamaha MotoGP Editions get Yamaha MotoGP branding on the overall body.
SBMC was established in 2021 by four global 2-wheeler manufacturers: Honda, KTM, Piaggio, and Yamaha. Now it has 21 members. It calls upon the leverage of standardization to accelerate the electrification of the L-Category vehicle segment at a global level and promote more sustainable battery lifecycle management. This will make electric vehicle batteries more economical, help preserve resources, and – more importantly – make them more convenient for customers.
The new Yamaha NMax 155 receives a traction control system that appears to be similar to the one R15 V4 has. The 2022 NMax features an LED headlamp and LED DRLs at the front, halogen bulbs indicators and an LED tail-lamp.
Working on India-specific electric scooter; plans to export EVs from India to Europe, emerging markets
Speaking of the Yamaha E01 electric scooter, it gets a host of features, including a fully-digital LCD instrument console with a SIM card and Smartphone connectivity, all-LED lighting, reverse drive function, regenerative braking and more.
"This manufacturing facility is a part of our joint strategy with Yamaha to localise electric drive units in India to cater to domestic as well as global e-cycle markets," Hero Motors Company (HMC) group Chairman and Managing Director Pankaj Munjal said in a statement. HYM Drive Systems is a joint venture between Hero Motors and Yamaha Motor Co Japan.
In his first interview since assuming charge, Yamaha Motor India Group Chairman Eishin Chihana told ET his company intends to target urban and semi-urban consumers that have relatively stable incomes.
Shah was among the first set of entrepreneurs to enter the two-wheeler retail industry in the 80s, a key phase of the Indian auto industry which saw the entry of the Japanese two-wheeler majors into India.
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