Maruti Suzuki launches new Swift at INR 6.49 lakh

Maruti Suzuki India Limited (MSIL), India's largest passenger vehicle maker, Thursday launched its new Swift at an introductory price of INR 6.49 lakh.

The sporty design of the new Swift comes with a sense of excitement, featuring a unique ‘wrap-around character line’ that exudes a sense of dynamism that sets the sporty hatchback apart. Its bold stance commands attention while retaining the Swift’s signature silhouete, the company said in a media release.

Swift comes with smoky LED projector headlamps and boomerang LED DRLs add a futuristic appeal. Adding to its allure are the glossy black front grille, LED front fog lamps, LED rear combination lamps with a distance signature, along with 38.10cm (15 inch) precision cut two-tone alloy wheels, the release added.

Maruti has introduced two new body colours– Luster Blue and Novel Orange, alongside a wide range of colours consisting of Sizzling Red, Pearl Arctic White, Magma Grey, Splendid Silver. Three dual-tone colour options are also available, namely, Lustre Blue with Midnight Black Roof, Sizzling Red with Midnight Black Roof, Pearl Arctic White with Midnight Black Roof.

The features of the new Swift include 6 airbags, Electronic Stability Program+ (ESP), Hill Hold Assist, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) and Brake Assist, 3-point seat belts for all seats with reminders, providing all-around protection and stability in diverse conditions.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “Since its launch in 2005, the Swift brand has been a symbol of excellence in the Indian automotive landscape. It pioneered the dynamism in the premium hatchback segment and captured the hearts of millions of customers. Our vision for the Epic New Swift is to build on its strong legacy by redefining the Joy of Mobility for Swift lovers and driving enthusiasts alike.”

The Z-Series engine from Maruti Suzuki delivers 60 kW of peak power @ 5700 rpm (81.58 PS @ 5700 rpm) and 111.7 Nm of peak torque @ 4300 rpm. The new-age Z-Series engine is especially suited for Indian driving conditions with excellent low-end torque delivery for better acceleration, as well as being the most fuel efficient hatchback in its segment, teh release added.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “With the introduction of the Epic New Swift, we are building on the rich legacy and raising the benchmark. The revolutionary Z-Series engine offers the best of both the worlds by combining performance with higher fuel-efficiency and lower emissions. Armed with a host of safety features such as 6 airbags, 3-point seatbelts for all seats, ESP, ABS with EBD, Hill Hold Assist, the Epic New Swift underscores our commitment to constantly offer enhanced occupant safety. These, in addition to a feature-rich cabin, make the Epic New Swift the most compelling driver-oriented product in its segment.”